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What Is The Passive Pipeline?
The Passive Pipeline is a series of tools and techniques that operate on the same premise as networking: build your pipeline, infuse your influence via the network and increase your income; behind the scenes, 24 hours a day.
Each component of this system serves this purpose in some way, while the core of The Passive Pipeline chains these components together to create a perpetual business-building process requiring minimal upkeep.
The Passive Pipeline system has two major components:
- The first are the tools and techniques presented in this book designed to positively impact your sales, either through generating opportunities, securing the opportunities you have or enhancing your “influence” and outreach, while saving you a tremendous amount of time.
- The second component involves chaining all of these tools and techniques together to unlock its real power. The entire process creates an automated, cyclical pipeline-building “machine” with many points of entry and with a single uniform purpose.
Here are just some of the things The Passive Pipeline will allow you to experience;
- Your prospective clients will prefer to do business with you, before you ever speak to them.
- You will manage your prospect’s buying and selection process with exclusive authority.
- You will know who is buying before they ever tell you (or anyone else).
- You can create at least five times more opportunities than you are capable of generating with your current efforts.
- You become an invaluable resource to your prospects whose expertise they would not consider moving forward without.
- You will obtain the most comprehensive set of demographic and contact data possible for your market.
- You are able to execute the most precise and effective prospecting efforts your peers or clients have ever witnessed, without wasting your time on ineffective and outdated methods.
- You will build a highly visible list of professional references that will turn your contacts into your greatest lead source and eliminate the need for self-promotion.
- You will save hours (days in some cases) every week in building your business with exponentially better results.
- You will effortlessly build tremendous credibility that will increase your stature before ever interacting with a prospect.
- You can “own” your territory in a manner that was never before possible.
- Be the first person into every deal you work.
- Close more business, make your boss smile, frame your next W2 and steal your competitor’s commission!
These are pretty aggressive goals, and without the advances in technology over the last 10 years, they would be impossible. Sales is a fast moving occupation. We tend to get so overwhelmed with the task at hand that we fail to recognize innovation.
Our profession as a whole is notorious for being stuck on what worked yesterday. In some cases it didn’t even work then. Small pockets of sales professionals (real estate and recruiting are great examples) have admirably embraced change and have found great success in doing so.
The biggest change that will work to our advantage is that these tools and techniques are no longer exclusive to those with tremendous resources and technical savvy. The learning curve is gone. Anyone can use the techniques outlined in this book with similar results. The reality is that not many are today. You still have a great opportunity to outmaneuver your competition.
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